Act as an expert in cold–calling. Write a script for a video detailing five best practices. Your audience is a group of sales reps struggling to make successful cold calls, who are trying to increase their success rate by at least 15%. Include a metric detailing how you can measure the improved success of the reps. Write the script following the traditional storytelling structure: a beginning (set the scene and describe how the rep is struggling to cold call); a middle (the rep learns new tricks) and an ending (the rep’s success rate has increased). Write in a positive, casual tone.